Thanks for the comment, and sorry for the delayed response.

Recently, a friend of mine observed that the wild imaginings once restricted to science fiction writers are now approaching achievability and that struck a chord. It seems that, as it becomes easier to do so, yesterday’s thinkers are becoming today’s creators. This is a trend that’s still developing, but humour me as I work it out what is means if it keeps unfolding. What I suggest is likely exhaggerated and overhyped, but to simplify the idealistic results is best for conveying my point. Also, note that I’m approaching this from the technological angle, on the premise that the Internet will be the fulcrum of cultural mentality in the future.

As tool creation becomes more accessible, the digital masses are able to create products that they need. These tools undergo a form of new-age Darwinism, whereby the products which benefit society, and therefore most deserve it, survive. We see that this has begun in open source communities, where a project that doesn’t listen to user demand is simply branched off into another project.

Open-source mentality has progressed into internet culture. The online world is approaching a phase of “if you wish it, you can make that” –provided, of course, that somebody else has not already implemented it for you. This is why I think that quality of content is surpassing business prowess in achieving success.

I was wondering if you could expand on your prediction that “Business practices and marketing will take a back seat to quality and value to society.” I think what your getting at is that a business model that puts social capital at the forefront will be far more successful in the value it generates for its users?

I might be joining a Research team at Ryerson that is undertaking a multi-year SHRCC project on the impact of “always-on” technologies (I dont need to explain those to you!) in companies and organizations. I will keep you posted.